RELEASE PREVIEW | 9pm est. | 6.23.14

EXPLAINING THE NO SLEEP NO BALANCE CAMPAIGN 
I first want to take a minute to explain the No sleep No Balance campaign we have going on...
HUGE CUTTING BOARD
Handmade cutting boards. This was something we started doing years ago with a smaller board.  The one thing i always personally wanted was a large board.  Well, here we go. This thing is HUGE!!!!  Check out the video below!
BLUE PIT TANK:
Hand-Printed and Limited
Just in time for the 4th of July. This shot is from last year. We where giving away Sun glasses and used our pit JAYDA as the model. Dana wears a Small, Rob is wearing a XXL
GRAY GIRLS CROP PANT:
Hand-Printed and Limited
Our crop pants where designed by dana. every last part of them.  The cut, the fabric, the sizing.  She often trains in these over her compression shorts then looses them half way thru the workout.  They are just a very good versatile pant.
WHITE/BLACK FRUITS OF MY LABOR T:
Hand-Printed and Limited
I remember a time when steak was not on my menu.  It did not fit into the budget, and when it did it was never a good cut.  Always the cheapest cut I could find.  This shirt represents the return you get from working your ass off.  'THE FRUITS OF MY LABOR"
Nothing is handed to you in this world.
Dana wears a Small, Rob is wearing a XXL. Available in two colors
NO SLEEP SNAP BACK:
BLACK/RED/WHITE
Hand-Printed and Limited
These are the new FlexFit Snap Backs.  I have never been a huge fan of snapbacks but I love these!  Huge 3D embroidery on the front.  Offering 2 hats this release.  Sleep Crossed out  on the the front, with a axe anchor on the back.  These are also Hand-printed under the lid with a FNF logo.
 
FNF SNAP BACK:
Hand-Printed and Limited
These are the new FlexFit Snap Backs.  I have never been a huge fan of snapbacks but I love these!  Huge 3D embroidery on the front.  Offering 2 hats this release.  These are also Hand-printed under the lid with axes and " WORK IS IN MY BLOOD"
GRAY/WHITE PIT T:
Hand-Printed and Limited
Ah what a fun shirt! LOVE IT. JAYDA is a super star.  RUN SHT OR DIE
 Dana wears a Small, Rob is wearing a XXL. Available in 2 colors
WHITE/BLACK/GRAY DLB NO BALANCE T:
Hand-Printed and Limited
This was a photo we shot a wile back for the No Balance Hats… ANd the photo stuck with me. It got a huge response online. So much so that I had to put it on a shirt.  " I AM NOT HERE TO SETTLE, FUXK BALANCE"
 Dana wears a Small, Rob is wearing a XXL. Available in three colors
BLUE MAKE HISTORY T:
Hand-Printed and Limited
Soft Triblend. Fits AWESOME
Dana wears a Small, Rob is wearing a XXL
PURPLE WORK SCRIPT T:
Hand-Printed and Limited
We did this T as a test print for the last few months… The more I see people wearing them the more I love them. So.. it took us a little while but we decided to do a full run of them!  Dana wears a Small, Rob is wearing a XXL
BLACK NEVER SLEEP HOODIE:
Hand-Printed and Limited
Well, this pretty much sums it up. "Never Sleep. Nothing waits for you"
This Hood is what I seem to live daily.  I have too much opportunity. I have too much responsibility to the people around me to sleep.  Please don't think of sleep as literally sleeping.  I feel like the average person sleeps all day as they walk around this planet…as they work… they are just lifeless, non thinking shells.  They are going thru the motions. They are asleep a the wheel.
Wake the fuck up and take action.
Dana wears a Small, Rob is wearing a XXL
GUYS BLACK HAND CUT SWEATS ( HAND NUMBERED UNDER 100):
Hand-Printed and Limited to 100 each size
Hand script on the front, under100 on the back.  We only print 100 of each size. And to prove it we sew a tag in each pair and number them by hand.  We decided to go tone on tone with these.  Super comfortable.
Dana wears a Small, Rob is wearing a XXL
BLACK/WHIE WHHHKE T:
Hand-Printed and Limited
I know I say this a lot, but I think this is my favorite shirt ever. WORK HARD, HUSTLE HARDER, KILL EVERYTHING.
I need that reminder a lot. Dana wears a Small, Rob is wearing a XXL
GIRLS BLUR HOODED PANCHO:
Hand-Printed and Limited
This was a request from Dana.  One size fits all. off the shoulder pancho with hood.  This is a light, flowly piece that dana throws on to travel a lot.
WHITE DLB MAKE HISTORY T:
Hand-Printed and Limited
One of my all time favorite pics of Dana.  This was taken on the airstream tour in North Carolina. For the people that attended this even you know that Dana was beat down. Prepping on the road was taking a toll on her mentally and physically.  She pulled it together and trained like a monster.  This girl is like no other.  I am proud to say that my wife is making history.  When I wear this shirt I am reminded of what she does daily, how hard she works…I aspire to have her determination at life. #MAKEHISTORY
Dana wears a Small, Rob is wearing a XXL
BLACK & PINK&BLUE GIRLS COMPRESSION SHORTS
We are always working on improving our compression line.  Adding colors, working on more options, listening to customer feedback.  Well, here we go! 2 new colors added!  AND ON A SIDE NOTE: next release we will be releasing our Men's Compression shorts!
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