FLH stands for 'FIGHT LIKE HELL’. The phrase is just a tribute and reminder to be more like our Maxx. Maxx was our first goat and changed our perspective. Those of you who know his story, know he went out a hero - fighting like hell, to protect his family from a mountain lion. He was our favorite and sacrificed himself for the greater good. So, it's only right that we celebrate his legacy and share what he's taught us.