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DEMAND PERFORMANCE. PRIORITIZE PROGRESS. STOP AT NOTHING.

When we had the initial idea to create the best adventure pack on the market, we knew it would be a laborious project. Every iteration got closer and closer, but everytime we took it out for testing we had new ideas for function and features. It took over a year of constant work to get this bag to meet our standard.

The APEX bag took a long time to finalize, but the outcome is a one-of-a-kind, innovative bag that we are so proud of. Every inch of the bag has been thoughtfully designed to make it stand out as the greatest hiking & adventure pack on the market.

CRAFTING FUNCTION

The phrase "form follows function" is usually used in architecture, but for a bag with such complex construction, it became one of our main principles in the design process. Form follows function means that your product's physical form will be determined by its functionality and that couldn't be more true for the APEX bag.

From the chest rig to the waist straps, this entire bag was completely shaped by our need for performance without sacrificing style.

Thousands of design and development hours went into developing the APEX bag.

Between prototypes, material options, trims, and graphics, we went through dozens of iterations before the APEX bag came to its final form.

TESTED AND TESTED AND TESTED AGAIN

We took this bag to every climate, tried it on people with different builds, and through so many activities to make sure that it can keep up with you no matter what. The DWR-treated ripstop fabric make it ultra durable and water-resistant. The spine structure and hip straps make it comfortable but stable enugh to carry on a long hike or an intense trail run.

It really is the ultimate adventure pack.

Running, hiking, biking, mudding, skiing, snowboarding, or anything else you can think of, we designed the APEX bag to keep up.

When you know exactly what you want, when you have that vision, it's your duty to go get it.

Thursay: Team meeting. Friday: Booked flights. Sunday: Flight out. Monday: Location scout. Tuesday:Shoot & flight home.

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