FEB 20 RELEASE PREVIEW | 9pm est.

February 20, 2014

SHOW THE WORLD UNDER 100 CREW
OUR UNDER 100 line.  We only print 100 of each size, then hand sew on our special tag and Dana hand numbers your garment. #takeprideinyourwork

"show the world who the fuck you are"  sorry about "fuck" but to me it adds aggression to the phrase.  And to me, if you are not facing your dreams aggressively, you will never achieve them.

GIRL'S GREATNESS TANK

Super lighweight tank.  Very soft.  We printed this tank with a water base ink. Un like plastisol you can barely feel this ink.  I promise you we will continue to make production decisions like this to guarantee our product is always improving.  Dana fits great In a small
We should all chase something. Chase your dreams, chase greatness.  This tank reads " GREATNESS... Settle For Nothing"  I constantly reflect on life, on where I am, on where I am headed.  I never want to just except where I am.  I want to improve, I want to grow.  I will except nothing less then greatness.

GIRL'S BURY THE DEAD TANK

  This was one of our first designs.  It has been tweaked over the last two years but stays true to its original design. "When the times comes there will not be enough people to bury the dead"  People always want to know the meaning behind this quote.  The truth is... it's a quote from my mom that is taken out of context to make her seem like a crazy person. But We ask you to take your own meaning from the shirt. Much like the brand itself.  Printed with Gray and black ink on a light weight racer back tank, Wife is wearing a small.

GIRL'S PURPLE HUSTLE HARDER TANK

ANOTHER throwback design. HUSTLE HARDER. This is a variation of one of our originals. The Concept is simple. If you want something, you are going to need to work for it... and if you want more then that well...
Super lighweight tank.  Very soft.  We printed this tank with a water base ink. Un like plastisol you can barely feel this ink.  I promise you we will continue to make production decisions like this to guarantee our product is always improving.  Dana fits great In a small

BLUE GREATNESS IS BUILT HOOD

Bringing it back in blue since you guys Loved the red so much!
Hand-printed and limited but not "under100"
This is a uni sex fit.  Dana is wearing a XS and Rob wears a XXL.  
GREATNESS IS BUILT.  People confuse greatness.  There are a lot of people that are handed business and opportunities…but that is not greatness.  Greatness is built from the ground… greatness is built over time.  We all have the opportunity to be great.  This zip up is a reminder.  Chase your Dreams.

I SHALL NOT FLAG NOR FAIL HOOD
I always comeback to this design.... I have found that this design always catches my eye when I see people wearing it.  I SHALL NOT FLAG NOR FAIL printed across the front sums up the brand.  I shall not be defeated by anyone, I will not defeat myself.  I will not except failure as my final resting place.  We went with a tone on tone print with red accents.  Hand printed and as always limited.

I am wearing a XXL and DLB is wearing a small.

GRAY UNISEX AXE & ANCHOR TANK

I designed this a while back.  People that work in house Love it, so we wanted to release it to the masses ;)  Our AXE/ANCHOR logo printed on the side Huge!  We are calling this a uni-sex tank, but it is styled more for men.  Dana Often wears these in XS and just cuts off the piping making it into a stringer tank.  Rob wears a XXL although can fit into a XL

 RED and GREEN "GREATNESS" Ts

We decided to get these shirt in Last minute.  We where not planning on getting them on this release. But, here we are.  They are very limited.  We are taking half of the stock we have to the Arnold next week.

We printed these shirts with a water base ink. Un like plastisol you can barely feel this ink.  I promise you we will continue to make production decisions like this to guarantee our product is always improving.  Dana fits great In a small, and I wear a XXL.
The Shirt reads " GREATNESS... Settle For Nothing"  I constantly reflect on life, on where I am, on where I am headed.  I never want to just except where I am.  I want to improve, I want to grow.  I will except nothing less then greatness.




SIZE CHART

 STYLE - BOTTOMS 

JOGGERS PANTS

SIZE
HIPS
LENGTH
INSEAM
XS 26" 36" 26"
S 28" 36" 26"
M 30" 36" 26"
L 32" 36" 26"
XL 34" 36" 26"
XXL 36" 38" 26"
XXXL 38" 38" 26"

 

COMPRESSION PANTS

SIZE
WAIST
HIPS
INSEAM
XS 26"-29" 32"-34" 31.5"
S 29"-32" 35"-37.5" 32.25"
M 32"-35" 37.5"-41" 32.5"
L 35"-38" 41"-44" 32.75"
XL 38"-43" 44"-47" 33"
XXL 43"-47.5" 47"-50.5" 33.25"
XXXL 47.5-52" 50.5"-53.5" 33.5"

 

SWEAT SHORTS

SIZE
WAIST
HIPS
LENGTH
INSEAM
XS 26"-29" 32"-34" 31.5" 10"
S 29"-32" 35"-37.5" 32.25" 10"
M 32"-35" 37.5"-41" 32.5" 10"
L 35"-38" 41"-44" 32.75" 11"
XL 38"-43" 44"-47" 33" 11"
XXL 43"-47.5" 47"-50.5" 33.25" 11.5"
XXXL 47.5-52" 50.5"-53.5" 33.5" 11.5"

 

TRAINING SHORTS

SIZE
WAIST
HIPS
LENGTH
INSEAM
XS 26"-28" 33.5"-35" 13" 5"
S 29"-32" 35"-37.5" 13" 5"
M 32"-35" 37.5"-41" 14" 5"
L 35"-38" 41"-44" 15" 5"
XL 38"-43" 44"-47" 15" 6"
XXL 43"-47.5" 47"-50.5" 16" 6"

 

ATHLETIC SHORTS

SIZE
WAIST
HIPS
LENGTH
INSEAM
XS 26"-28" 33.5"-35" 19" 9"
S 29"-32" 35"-37.5" 19" 9"
M 32"-35" 37.5"-41" 19" 9.5"
L 35"-38" 41"-44" 19" 9.5"
XL 38"-43" 44"-47" 20" 10"
XXL 43"-47.5" 47"-50.5" 20" 10"

 

 STYLE - UNISEX TOPS 

T-SHIRTS

SIZE
CHEST
SHOULDER
LENGTH
XS 35" 16.25" 27"
S 38" 17.25" 28"
M 41" 18.25" 29"
L 44" 19.25" 30"
XL 48" 20.75" 31"
XXL 52" 22.25" 32"
XXXL 56" 23.75" 33"

 

TANKS

SIZE
CHEST
WAIST
LENGTH
XS 30" 34" 25"
S 34" 36" 26"
M 38" 42" 27"
L 40" 44" 28"
XL 44" 48" 29"
XXL 48" 52" 30"
XXXL 52" 56" 31"

 

BASEBALL TEES

SIZE
CHEST
WAIST
LENGTH
XS 32" 34" 24"
S 36" 38" 26"
M 40" 42" 27"
L 44" 46" 28"
XL 47" 50" 30"
XXL 54" 56" 31"
XXXL 56" 58" 31"

 

HOODIES

SIZE
CHEST
LENGTH
XS 32" 24"
S 34" 26"
M 38" 26"
L 44" 29"
XL 48" 29"
XXL 52" 30"
XXXL 54" 32"

 

 STYLE - GIRLS ITEMS

CROP TANK

SIZE
NUMERIC SIZE
SHOULDER
LENGTH
XS 0-2 29.5-32.5 23.5-26
S 4-6 32.5-35.5 26-29
M 8-10 35.5-38 29-31.5
L 12-14 38-41 31.5-34.5
XL 16-18 41-44.5 34.5-38.5

 

MUSCLE TANK

SIZE
NUMERIC SIZE
SHOULDER
LENGTH
XS 0-2 29.5-32.5 23.5-26
S 4-6 32.5-35.5 26-29
M 8-10 35.5-38 29-31.5
L 12-14 38-41 31.5-34.5
XL 16-18 41-44.5 34.5-38.5

 

BASE LAYER TANK

SIZE
BUST
LENGTH
XS 28" 23"
S 30" 23"
M 32" 24"
L 34" 24"
XL 36" 25"

 

PRO.FORM SPORTS BRA       

CUP SIZE
BAND SIZE
30 32 34 36 38
A XS XS S M L
B XS XS S M L
C XS S S M L
D S S M L XL
DD S S M L XL
E S M L XL

 

COMPRESSION SHORTS

SIZE
NUMERICAL SIZE
WAIST (in.)
HIPS (in.)
INSEAM
XS 0-2 23.5-26 33-35.5 3"
S 4-6 26-29 35.5-38.5 3"
M 8-10 29-31.5 38.5-41 3"
L 12-14 31.5-34.5 41-44 3"
XL 16-18 34.5-38.5 44-47 3"

 

TRAINING SHORTS

SIZE
WAIST
HIPS
LENGTH
INSEAM
XS 0-2 26" 10.5" 3"
S 4-6 28" 10.5" 3"
M 8-10 31" 10.5" 3"
L 12-14 33" 11" 3"
XL 16-18 35" 12" 3"