In 2010, the foundation of our brand was built on a "do or die" mindset, fueled by hard times and a determination to succeed at all costs. With a clear focus and disregard for anything outside the brand, we launched with slogans that provided the motivation needed to keep pushing forward. Starting from printing shirts in a garage with no idea of the future impact, the brand quickly grew. Live-streaming the hard work and long hours demonstrated our commitment to the lifestyle. By year's end, the business expanded enough to hire our first part-time employee for customer service, moving into our first warehouse despite its less-than-ideal conditions. This year marked the beginning of our journey, resonating with people and starting a snowball effect of growth.

In 2012, our brand solidified its presence with a growing team, including several printers, my brother, offices, and a warehouse manager, all based in the Womelsdorf warehouse. This year was marked by significant personal and brand growth, despite the absence of a personal life due to constant travel for the brand. We ventured into cut and sew processes and introduced more sophisticated clothing designs, laying the groundwork for our future design direction. The year was defined by hard work, a growth mindset, and the refinement of processes and protocols that continue to guide us.

In 2014, our team grew to 30-40 employees, and a pivotal addition was Austin, also known as Ragz, who joined as a junior designer. Under rigorous mentorship, Austin rapidly developed, doubling our creative capacity through relentless work and beginning to document every step of our journey. This year also saw Dana's return to Olympia, and to support, we embarked on the Porsche tour, connecting with fans across the country. Our expertise in cut and sew techniques matured significantly, marking a year of solidifying our team and enhancing our brand's creative and operational strength.

2016 was defined by the pursuit of unforgettable experiences, highlighted by our second 30-day Adventure Tour, which emphasized the value of unique and memorable activities. The Warhouse Gym community saw tremendous growth through regular, large-scale gym events, and Speed Warhouse ventured into the realm of high-performance automotive with a focus on drifting and roll racing. This year also marked a strategic shift in our product release model, transitioning from individual items to cohesive collections that complement each other, enhancing our brand's creative depth. Recognizing the need for a broader creative team, we began expanding beyond our internal resources. Additionally, initial conversations about a move to Montana hinted at significant future developments, setting the stage for an exciting new chapter.

In 2018, we navigated the aftermath of our monumental move to Montana, recognizing the initial warehouse didn't meet our needs and marking a period of adjustment. Our team expanded with new hires from Montana and beyond, enriching the Flag Nor Fail family. We shifted our release model to focus on more frequent, smaller launches of one or two items a week, enhancing our market responsiveness. This year saw us delve into outerwear, introduce our utility bag, and launch seamless apparel, fully utilizing Montana's scenic backdrop to showcase our lifestyle and products. The acquisition of a second warehouse provided a space for our vehicles, a private gym, and other essentials, reinstating a crucial element for brand development and content creation. This strategic move and the adjustments made throughout the year underscored our adaptability and commitment to growth.

2020, amidst global challenges, was not seen as a year of struggle for us but rather as an opportunity for innovation and giving back. Building on the success of previous giveaways, we expanded our engagement with custom snowboards and an unprecedented giveaway of a wide-body long-travel Tundra, recognizing the integral role of vehicles in our brand's journey. This year was marked by significant achievements, including hiring new designers, my attainment of a pilot's license, and the groundbreaking of our new headquarters. The process of building from scratch was both exhilarating and exhausting, offering us a glimpse into the future possibilities for our brand. With a decade behind us, it's remarkable to reflect on our journey from garage-based operations to constructing a monumental facility. This year underscored our gratitude towards our community, whose unwavering support has been crucial to our journey. Thank you, and we look forward to the next chapter.

2022 is our first full year in the FLAG NOR FAIL HQ. Learning the ins and outs of the building, growing with it, and the true possibility. The building was designed with the intention to hold events. This is the first year we held events. One of which being our first Athlete retreat weekend, bringing people to Montana, and showing them what life is all about and how that is reflected in the forever collection felt. we also added two more gym locations. Building a gym in our overflow warehouse, ‘west’, this has a true hard-core feel. we also assembled a small gym in the airplane hanger on the Glacier airfield. These training environments and photo studios. Finishing out the year by giving away a GFC fully built, widebody Tacoma.