RELEASE PREVIEW | 5.13.14 9pm est.
MINI AXE ANCHOR NECKLACE
Our Small Axe | Anchor necklace has returned and is being offered in more colors! ( Gold, Red, Pink, Black) This symbol holds a very special meaning to me. I normally do not explain my designs but this one I felt like it was warranted. Please take a minute to watch the video below.
GIRL'S MAKE HISTORY TANK
Love this color combo. Military green and orange. This is our new cut of tank, It fits true to size. DLB is wearing a Small in the photo. As always, Hand-printed and Limited
HAND CUT SWEATS
I have been doing this forever, it took us a while to get around to them but here they are….. Hand-Cut Sweats. Cut the Length of a crop pant. Heavy rudy waste tie. Great for training or chilling. Gray printed on gray. As always, Hand-printed and Limited.
Dana wears a small and folds the waste band. Rob wears a XL. These are Men's sweats. Please keep that in mind when ordering.
THE FLAG NOR FAIL LIGHT BREAKER
This is a first for us. We started design on this jacket last spring. A short year later and it is ready to be released. This is a men's breaker but we ran full sizing from XS-XXL. Dana wears a XS and Rob wears a XXL. We will be releasing this Limited Hand-Printed Breaker in 2 colors. Kelly Green ( RUNSHT OR DIE) and Black ( Kill Everything). We saw an opportunity to shoot and test this jacket in Montana. We spent a week hiking. This jacket is very light and versatile. On warm days we would wear it over a T-shirt. As we hiked colder days (it snowed one day) we would layer the jacket. Please check the earlier blog post if you are interested in seeing more life style images.
NO SLEEP NO BALANCE SNAP
These are the new FlexFit Snap Backs. I have never been a huge fan of snapbacks but I love these! Huge 3D embroidery on the front. Offering 2 hats this release. Sleep Crossed out and Balance Crossed out on the the front, with a axe anchor on the back. These are also Hand-printed under the lid with a FNF logo.
RUNSHITORDIE T
We did something a little weird on this shirt and we hope you like it. We originally planned on printing this T with our normal red, but as we mixed the ink we came up with this red/rose color. We did a test print and instantly LOVED IT. It is a color I have not really seen printed on a shirts before. Keep this in mind when you are trying to match colors though. ;) HUGE PRINT, wight the hand script up the side. As always hand-printed and limited. Dana wears a small and I wear a XXL.
BALANCE T
Ive said this before and I will say it again. Fuck your Balance. I like most people spend the greater part of 'being a working adult' trying to find a sense of balance. Trying to find a good work, life, retirement, responsible,sleep balance…. Then it clicked. I needed to try harder. I didn't want to settle for the life I was leading. I had to turn the level up to maximum. Fuck balance, fuck up your routine, chase dreams and see what happens. The shirt reads " SHOW THE WORLD WHO THE FUXK YOU ARE" that is exactly what we plan to do. As always hand-printed and limited. Dana wears a small and I wear a XXL.
NEW COLORS | COMPRESSION SHORTS!
We softened up the fabric slightly for these new colors. Between the softer fabric and the new dying technique you can tell the difference is softness. With being a little more soft we notice that the waste sits a little higher, and they have a little more give/stretch to them. Dana still wears XS, and folds down the waste ( the fold down is not pictured) We are offering a Gray , and a red pair. From star to (evolving) finish these have been one of the cooler more rewarding projects to work on. As a small brand, being able to produce the same quality compression shorts…. and for the same price as the larger brands (who have a lot more buying power)..it feels really good.